PASCUCCI, Federica

PASCUCCI, Federica  

Dipartimento di Management  

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Titolo Data di pubblicazione Autore(i) File
3D technology-based servitization: an explorative study of business model innovation 1-gen-2021 Ancillai, Chiara; Pascucci, Federica
A Model to Analyze Small and Medium Enterprises’ Training Needs Related to the Internationalization 1-gen-2016 Pascucci, Federica; Temperini, Valerio; Bartoloni, Sara
Adopting social media for international marketing strategies: closing a theoretical and empirical gap 1-gen-2016 Bartoloni, Sara; Pascucci, Federica; Gregori, Gian Luca
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling 1-gen-2019 Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; Pascucci, Federica
All that glitters is not gold: exploring social selling through the eyes of B2B customers 1-gen-2024 Ancillai, Chiara; Bartoloni, Sara; Pascucci, Federica
An exploration of social media use by Italian exporting SMEs 1-gen-2018 Bartoloni, Sara; Pascucci, Federica; Gregori, Gian Luca
An exploratory study on websites localization: the case of Italian firms 1-gen-2015 Pascucci, Federica; Bartoloni, Sara
Are SMEs cutting corners on social media marketing? An exploratory study in the Italian context 1-gen-2019 Bartoloni, S.; Ancillai, C.; Pascucci, F.; Gregori, G. L.
Aspetti economici ed organizzativi della progettazione di una piattaforma del prodotto lavabiancheria 1-gen-2006 Pascucci, Federica
Aspetti metodologici critici nelle ricerche di export marketing: dalla complessità dei costrutti alla eterogeneità delle variabili 1-gen-2007 Silvestrelli, Sergio; Pascucci, Federica
Blockchain Civic Tech for Smarter Cities: Governance Challenges from a Multistakeholder Ecosystem Perspective 1-gen-2023 Ietto, Beatrice; Pascucci, Federica; Rabe, Jochen; Bartoloni, Sara
Blockchain for citizens' participation in urban planning: The case of the city of Berlin. A value sensitive design approach 1-gen-2023 Ietto, Beatrice; Rabe, Jochen; Muth, Robert; Pascucci, Federica
Blockchain in food and beverage industry: preliminary results of a systematic literature review 1-gen-2021 Pellegrino, Martina; Bartoloni, Sara; Pascucci, Federica
Branded apps for high-involvment produtcs: the results of an empirical study 1-gen-2014 Bartoloni, Sara; Pascucci, Federica
Bridging the gap between sales and marketing: The role of digital content marketing strategy 1-gen-2020 Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica
Classifying bloggers based on content creation approaches: implications for influencers marketing strategies 1-gen-2023 Ietto, Beatrice; Pascucci, Federica
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power 1-gen-2022 Pascucci, F.; Nardi, L.; Marinelli, L.; Paolanti, M.; Frontoni, E.; Gregori, G. L.
Competitività internazionale e capacità dinamiche: il caso delle piccole e medie torrefazioni italiane 1-gen-2016 Pascucci, Federica
Contrasting Digital Fake News in Health: an Interdisciplinary Approach 1-gen-2019 Marinelli, Luca; Berardi, Rossana; Pascucci, Federica; Gregori, Gian Luca
Customer involvement in technological development of smart products: empirical evidence from a coffee-machine producer 1-gen-2023 Sabatini, Andrea; Pascucci, Federica; Gregori, Gian Luca