Estimating preferences for Mediterranean deep-sea ecosystem services: A discrete choice experiment

The deep sea represents Earth’s largest (but least explored) biome. It is increasingly affected by anthropogenic stressors and climate change, which threaten the provision of essential ecosystem services. The monetary value of these benefits has rarely been assessed. High biodiversity is hosted in the deep sea and, more generally, in the oceans. This paper uses a hypothetical choice experiment to investigate Italian households’ preferences for deep-sea ecosystem services. The data show wide heterogeneity of the preferences for preserving the Mediterranean deep sea. Many respondents indicate that they would refuse to pay to support the protection of biodiversity and scientific research in this remote and unfamiliar environment. Overall, global warming was of little concern for most respondents, who would not be willing to pay to limit the increase in global temperatures. High income and formal education positively influenced the willingness of the respondents to donate to Non-Governmental Organization’s initiatives to support the Mediterranean deep sea. Deep-water corals appear more ‘charismatic’ to respondents than submarine canyons among deep-sea habitats.