ANCILLAI, Chiara

ANCILLAI, Chiara  

Dipartimento di Management  

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Titolo Data di pubblicazione Autore(i) File
3D technology-based servitization: an explorative study of business model innovation 1-gen-2021 Ancillai, Chiara; Pascucci, Federica
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling 1-gen-2019 Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; Pascucci, Federica
All that glitters is not gold: exploring social selling through the eyes of B2B customers 1-gen-2024 Ancillai, Chiara; Bartoloni, Sara; Pascucci, Federica
Are SMEs cutting corners on social media marketing? An exploratory study in the Italian context 1-gen-2019 Bartoloni, S.; Ancillai, C.; Pascucci, F.; Gregori, G. L.
Bridging the gap between sales and marketing: The role of digital content marketing strategy 1-gen-2020 Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica
Digital servitization as Business Model Innovation: an explorative study on the role of absorptive capacity 1-gen-2023 Ancillai, Chiara; Pascucci, Federica
Digital technology and business model innovation: a systematic literature review and future research agenda 1-gen-2023 Ancillai, Chiara; Sabatini, Andrea; Gatti, Marco; Perna, Andrea
Digital-Driven Business Model Innovation: The Role of Data in Changing Companies’ Value Logic 1-gen-2022 Ancillai, Chiara; Marinelli, Luca; Pascucci, Federica
Exploring antecedents of social media usage in B2B: a systematic review 1-gen-2018 Pascucci, Federica; Ancillai, Chiara; Cardinali, Silvio
How do web-based technologies enable the innovation of traditional businesses? Investigating the role of e-Commerce and product customization strategies in the Italian fashion industry 1-gen-2017 Ancillai, Chiara; Pascucci, Federica
Il content marketing nei nuovi modelli di comunicazione digitale 1-gen-2019 Bartoloni, Sara; Marinelli, Luca; Ancillai, Chiara
Industry 5.0 and Business model innovation in SMEs: an explorative study on the Role of Competence Centers in Italy 1-gen-2021 Ietto, Beatrice; Ancillai, Chiara; Sabatini, Andrea; Gregori, Gian Luca; Carayannis, Elias George
La digital transformation 1-gen-2019 Pascucci, F.; Bartoloni, S.; Marinelli, L.; Ancillai, C.
Le vendite nei moderni contesti business-to-business. Il social selling tra sfide e opportunità 1-gen-2022 Ancillai, Chiara
Sales-marketing integration: primi risultati di un’indagine esplorativa sul ruolo della strategia di digital content marketing 1-gen-2020 Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica
Social media in B2B sales: a systematic literature review 1-gen-2018 Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; Pascucci, Federica
Social media marketing e customer engagement 1-gen-2019 Bartoloni, Sara; Ancillai, Chiara
Social media marketing from the firm’s perspective: a systematic literature review 1-gen-2021 Ancillai, Chiara; Bartoloni, Sara
Social selling: Towards a Conceptualization in B2B Markets 15-mar-2019 Ancillai, Chiara
Strategie e modelli di business nel contesto business-to-business: il valore come concetto chiave 1-gen-2019 Ancillai, Chiara; Gregori, Gian Luca; Sabatini, Andrea