How do web-based technologies enable the innovation of traditional businesses? Investigating the role of e-Commerce and product customization strategies in the Italian fashion industry / Ancillai, C., Pascucci, F.. - ELETTRONICO. - (2017), pp. 16-17. (XV Annual International Conference on Marketing Atene 26-27 Giugno 2017).
How do web-based technologies enable the innovation of traditional businesses? Investigating the role of e-Commerce and product customization strategies in the Italian fashion industry
Chiara Ancillai;Federica Pascucci
2017-01-01
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