Proceedings of the 12th International Conference of the Society for Global Business & Economic Development
What possible integration is there between business marketing and area development? The “Land of Value” (LOV) Case / Temperini, Valerio; Gregori, Gian Luca; Cardinali, Silvio; Perna, Andrea. - (2011), pp. 1433-1446. (Intervento presentato al convegno Building Capabilities for Sustainable Global Business: Balancing Corporate Success & Social Good tenutosi a Singapore nel July 21-23, 2011).
What possible integration is there between business marketing and area development? The “Land of Value” (LOV) Case
TEMPERINI, VALERIO;GREGORI, Gian Luca;CARDINALI, SILVIO;PERNA, ANDREA
2011-01-01
Abstract
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