Unlike other fields, technological progress and novelty in food often face consumer scepticism. This study examines how consumers’ future-oriented anticipatory emotions, namely hope and anxiety, impact perceived novelty for food products. Findings provide valuable insights for marketers and their implications in the food industry
Traditional or Novel, Hopeful or Anxious: Consumers’ Dilemma of Novelty / Kilic, Busra; Cubero Dudinskaya, Emilia; Naspetti, Simona; Zanoli, Raffaele. - ELETTRONICO. - LI:(2023), pp. 974-974. (Intervento presentato al convegno ACR 2023 – Association for Consumer Research. tenutosi a Seattle, USA nel Ottobre 2023).
Traditional or Novel, Hopeful or Anxious: Consumers’ Dilemma of Novelty
Kilic, BusraPrimo
Writing – Original Draft Preparation
;Cubero Dudinskaya, Emilia
Secondo
Writing – Review & Editing
;Naspetti, SimonaPenultimo
Validation
;Zanoli, RaffaeleUltimo
Supervision
2023-01-01
Abstract
Unlike other fields, technological progress and novelty in food often face consumer scepticism. This study examines how consumers’ future-oriented anticipatory emotions, namely hope and anxiety, impact perceived novelty for food products. Findings provide valuable insights for marketers and their implications in the food industryI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
