This work aims to investigate how international marketing strategies are based and maybe in some cases are actually heavily dependent on the capacity to form and enhance skills in design, engineering and production activities, and on the propensity to invest more resources in R&D activities as well as in activities that are more strictly speaking production based (manufacturing). This study has the objective of examining the influence of the structure and composition of a technological SME’s international alliance portfolio to gain a better understanding of the way in which the transfer of knowledge takes place between elements of the same company, that has localized production and research activities in different foreign markets.

Knowledge Transfer between Internationalised SMEs / Marcone, Maria Rosaria. - In: JOURNAL OF APPLIED MANAGEMENT AND INVESTMENTS. - ISSN 2225-3467. - Vol.1, 1:(2012), pp. 59-66.

Knowledge Transfer between Internationalised SMEs

MARCONE, Maria Rosaria
2012-01-01

Abstract

This work aims to investigate how international marketing strategies are based and maybe in some cases are actually heavily dependent on the capacity to form and enhance skills in design, engineering and production activities, and on the propensity to invest more resources in R&D activities as well as in activities that are more strictly speaking production based (manufacturing). This study has the objective of examining the influence of the structure and composition of a technological SME’s international alliance portfolio to gain a better understanding of the way in which the transfer of knowledge takes place between elements of the same company, that has localized production and research activities in different foreign markets.
2012
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11566/69646
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