Innovation technologique et marketing industriel des entreprises productrices de circuits imprimés du district électronique des Marches

This paper deals with the first results of some research into the field of Business-to-Business, involving some processes of subcontracting implemented at an international level by SMEs operating in a high tech sector (PCBs). Particular attention has been placed on the prospects for development of the SME, which are located in the industrial district of Castelfidardo, and which operate in the global market. This research has the aim of studying the modifications that have effected the demand and supply of the sector of printed circuits within the district. Some growth strategies of client firms of the Marche are also investigated. The paper helps to interpret the strategies of subcontractor firms within the processes of the international decentralisation of production and in the context of global competition.