This study aims to explore how CRM vendors support the CRM adoption processes through a qualitative methodology approach. We contend that few previous studies adopted the perspective of the CRM vendor when dealing with the adoption process. After a brief description of the barriers related to CRM adoption, the present manuscript – whilst still an ongoing study - provides early findings depicting new perspectives and outline several potential pathways to enhance its adoption.
Exploring the CRM adoption from a vendor perspective. Initial findings from an empirical study
Cinti A.
;Sabatini A.;Perna A.;Gregori G. L.
2021-01-01
Abstract
This study aims to explore how CRM vendors support the CRM adoption processes through a qualitative methodology approach. We contend that few previous studies adopted the perspective of the CRM vendor when dealing with the adoption process. After a brief description of the barriers related to CRM adoption, the present manuscript – whilst still an ongoing study - provides early findings depicting new perspectives and outline several potential pathways to enhance its adoption.File in questo prodotto:
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