Innovative supply chain in made-in-Italy system. The case of medium-sized firms

This paper aims to provide empirical evidence of the interaction mechanism in the open innovation system with particular attention to aesthetic and rational innovation in an Italian creative sector. Factors including rapid technological development, the advent of innovative openness processes involving sub-sectors belonging to diversified supply chains, shorter product life cycles, more diversified and customized, demand and fierce marketing competition, make today’s business model increasingly unpredictable and risky. This is an exploratory study and the qualitative research method has been employed.