The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets / Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio. - In: JOURNAL OF BUSINESS RESEARCH. - ISSN 0148-2963. - (2018). [10.1016/j.jbusres.2017.09.026]
The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
Cardinali, Silvio
2018-01-01
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.