This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences. © 2015, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved.
Exploring consumers' attitude towards purchasing in short food supply chains / Giampietri, Elisa; Finco, Adele; Del Giudice, Teresa. - In: CALITATEA-ACCES LA SUCCES. - ISSN 1582-2559. - ELETTRONICO. - 16:(2015), pp. 135-141.
Exploring consumers' attitude towards purchasing in short food supply chains.
GIAMPIETRI, ELISA;FINCO, Adele;
2015-01-01
Abstract
This work investigates consumers’ attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs’ meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs’ preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains’ shopping preferences. © 2015, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
