Sweater manufacturers adopt marketing strategies that are based on a constant growth of marketing capacity, (specialized and structural), in order to allow them to enjoy a leading role in micro-segments of world markets.
Creativity-decision processes: the case of Italian luxury fashion / Marcone, Maria Rosaria. - In: JOURNAL OF GLOBAL FASHION MARKETING. - ISSN 2093-2685. - STAMPA. - 6:1(2015), pp. 60-74. [10.1080/20932685.2014.907608]
Creativity-decision processes: the case of Italian luxury fashion
MARCONE, Maria Rosaria
2015-01-01
Abstract
Sweater manufacturers adopt marketing strategies that are based on a constant growth of marketing capacity, (specialized and structural), in order to allow them to enjoy a leading role in micro-segments of world markets.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
