Sweater manufacturers adopt marketing strategies that are based on a constant growth of marketing capacity, (specialized and structural), in order to allow them to enjoy a leading role in micro-segments of world markets.

Creativity-decision processes: the case of Italian luxury fashion

MARCONE, Maria Rosaria
2015-01-01

Abstract

Sweater manufacturers adopt marketing strategies that are based on a constant growth of marketing capacity, (specialized and structural), in order to allow them to enjoy a leading role in micro-segments of world markets.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11566/212139
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