Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012 / Baraldi, E.; La Rocca, A.; Perna, Andrea. - In: THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. - ISSN 0885-8624. - 29:7-8(2014).
Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012.
PERNA, ANDREA
2014-01-01
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.