Creativity and Innovation as Strategic Resources in International Business Markets

Recent globalization and increased competition has forced firms to re-evaluate their current configuration and location activities. A recognition of knowledge sources that are far more spread around the globe has induced firms to re-think their configuration of knowledge based activities, such as Manufacturing and R&D. The present work highlights how in the current business environment, that is characterized by growing complexity and triggered by hyper-competition and globalization, entrepreneurial behaviour finds fertile ground. The field of international entrepreneurship has so far focused on the speed of the firm in adapting to the international market. International entrepreneurial firms are considered to be those smaller firms that from inception go abroad. In order to capture the entrepreneurial orientation of internationalised MSMs in this research has been noted that entrepreneurial orientation depends on the attitude towards risk taking, being proactive in relation to opportunities and autonomy, and demonstrating a will to compete in an aggressive manner. The paper also seeks to analyse the way in which the transfer of knowledge takes place between elements of the same company, that has localized production and research activities in different foreign markets. More and more often we can see that complex processes of knowledge transfer occur as a part of strategic alliances that involve medium firms and big multinationals and research institutions.