Sfoglia per Autore
Developing and marketing new technologies within industrial networks. A comparative case study over two embedding processes
2012-01-01 Baraldi, E.; Perna, Andrea
Implementing and using CRM to handle business relationships: intra- and inter-organizational effects in an Italian company.
2012-01-01 Perna, Andrea; Baraldi, E.
Exploring the conditions for marketing an innovative and uniquecustomized solution: Mexus case study
2012-01-01 Baraldi, E.; Gregori, Gian Luca; Perna, Andrea
The Possible Convergence Between Business Marketing and Territorial Marketing: The "Land of Value" (LOV) Case
2012-01-01 Temperini, Valerio; Gregori, Gian Luca; Cardinali, Silvio; Perna, Andrea
Common Issues in the Development of "Green Marketing" Practices in Tourism. Experiences from Marche Region, Italy
2012-01-01 Temperini, Valerio; Gregori, Gian Luca; Cardinali, Silvio; Perna, Andrea
Lo sviluppo del green marketing nelle imprese alberghiere: i principali risultati di una ricerca esplorativa
2012-01-01 Gregori, Gian Luca; Temperini, Valerio; Perna, Andrea
Assembling resources when forming a new business
2012-01-01 Ciabuschi, F.; Perna, Andrea; Snehota, I.
New venture acquiring a position in the network The case of Dr Motor Company
2013-01-01 La Rocca, A.; Perna, Andrea
L’implementazione del Customer Relationship Management in contesti business-to-business. L’analisi degli effetti organizzativi in una media impresa
2013-01-01 Perna, Andrea
Intra- and inter-organizational effects of a CRM system implementation
2013-01-01 Baraldi, E.; La Rocca, A.; Perna, Andrea
Discontinuity in interaction. Findings from two cases in the Italian context
2013-01-01 Runfola, A.; Guercini, S.; Gregori, Gian Luca; Perna, Andrea
SERENDIPITY IN BUSINESS RELATIONSHIP BEGINNING
2013-01-01 Perna, Andrea; Runfola, A.; Guercini, S.; Gregori, Gian Luca
Quale possibile ruolo delle PMI nello sviluppo del marketing territoriale? Analisi del caso "Land of Value (LOV)"
2013-01-01 Gregori, Gian Luca; Temperini, Valerio; Perna, Andrea
Sviluppo ed evoluzione della strategia distributiva di una nuova impresa: il caso Dr Motor Company
2013-01-01 Gregori, Gian Luca; Perna, Andrea; Temperini, Valerio
Coping with alternatives in sales organisations: Experiences from an Italian company
2013-01-01 Perna, Andrea; Cardinali, Silvio; Gregori, Gian Luca
Developing New Business Relationships: An Outside-In Perspective
2013-01-01 La Rocca, A.; Perna, Andrea; Caruana, A.; Snehota, I.
Shifting CRM system from a tailored to a standard solution: organizational implications and effects
2013-01-01 Fraticelli, Fabio; Perna, Andrea; Gregori, Gian Luca
CRM SYSTEMS IN INDUSTRIAL COMPANIES. Intra- and Inter- Organizational Effects
2014-01-01 Perna, Andrea; Baraldi, E.
When do Start-Ups stop being Start-Ups? A business network perspective on four cases of university spin-offs.
2014-01-01 Baraldi, Enrico; Perna, Andrea
The impact of key business relationships on the development of university spin-offs: the case of Nautes.
2014-01-01 Baraldi, Enrico; Fraticelli, Fabio; Perna, Andrea; Gregori, Gian Luca
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