Le ripositionnement compétitif des PME dans les processus concurrentiels internationaux

The paper aim at analysing how the international process of competition is more and more based on the localisation on a global scale of various activities. This rule also apply to firms of small and medium dimension, therefore the firms from the Marche area are compelled to elaborate new strategies of international expansion. They are therefore induced to transform their presence on the foreign markets from exporters to insiders, in order to successfully realize a more competitive position within international business markets, in other words within the ‘global supply chain’. The study aims at understanding the motives for the internationalization of the SMEs, a form of internationalization that involves production activities and objectives regarding competition and the market. Such activities are inevitably accompanied by managerial problems that have to be faced. Keywords: International Strategies of SME’s, International Business to Business Marketing, Supply Chain. Mots clefs: développement international des PME, business marketing international, supply chain.