Generative AI and Society 5.0: Enabling a Collaborative, Inclusive Future

This chapter delves into the transformative potential of Generative Artificial Intelligence (GenAI) within the Society 5.0 framework, a concept originating from Japan that envisions a human-centric society where technology addresses pressing global challenges. Building on advancements from Industry 4.0, Society 5.0 transcends economic productivity by focusing on inclusivity, sustainability, and quality oflife. GenAI, with its capacity for autonomous content creation, enhanced decision-making, and predictive analytics, aligns with these goals by fostering innovation, improving efficiency, and driving human– machine collaboration. This chapter examines the ethical dimensions associated with GenAI, emphasizing the need for transparency, accountability, and inclusivity to prevent potential risks such as data privacy breaches, algorithmic bias, and unequal access to Artificial Intelligence (AI) benefits. Through a synthesis of theory and practice, this work explores how GenAI can support sustainable development, bridge social divides, and enhance human potential in alignment with the principles of Society 5.0. Finally, it outlines avenues for future research and managerial implications, addressing the ongoing need to balance technological advancement with ethical governance in an increasingly AI-driven world.