A Novel Framework for Evaluating Polarization in Online Social Networks

In online communities, polarization refers to the phenomenon in which individuals become more divided and extreme in their opinions due to their exposure to specific content. In this paper, we present a network-based framework for evaluating polarization levels in Online Social Networks (OSNs). Starting from a dataset of comments, our framework creates a network of user interactions and leverages the Louvain algorithm, the Rao’s Quadratic Entropy, and ego networks to assess the polarization level of communities and the most influential users. To test our framework, we leveraged a dataset of tweets about climate change. After performing Extraction, Transformation and Loading activities on the dataset, we evaluated its labels, identified communities, and analyzed their polarization level and that of the most influential users. We also analyzed the ego networks of believers and deniers and the aggressiveness of the corresponding tweets. Our analysis revealed the existence of polarized communities and homophily among the most influential users. It also showed that the type of communication used to disseminate information influences the polarization level of both communities and individual users. These results demonstrate our framework’s ability to support the polarization analysis in OSNs.