Purpose – In the context of triple-bottom-line dynamics, societal components grapple with multifacetedchallenges, necessitating changing behaviours within business-to-business (B2B) processes. This studyinvestigates how collaborative relations in B2B ecosystems can influence social, environmental and economicsustainability dynamics, exploring whether the former two positively impact economic results.Design/methodology/approach – Validating a conceptual framework via partial least squares (PLS) structuralequation modelling, a quantitative study on 262 Iranian SME stakeholders was conducted.Findings – The research underscores the paramount role of B2B relations, emphasizing the shift towardsinterconnected relations between society, institutions, end-users and businesses. The findings suggest that B2Bcollaborative efforts within a broader ecosystem addresssocial and environmental needs, thereby contributing totransforming the ecosystem’s business models. Innovatively, the research elicited that environmental and socialeffects have a positive mediating effect on economic results.Originality/value – By proposing a business-social-institutional model (B2SI) grounded in relational anddynamic capabilities, this study contributes to advancing both scientific understanding and business practices,pointing to the important role of social responsibility within B2B ecosystems.
B2B Sustainable Ecosystems as support the ‘three-legged stool’ in emerging countries: SMEs’ stakeholder relations in Ardakan (Iran) / Nevi, Giulia; Basile, Giampaolo; Kaufmann Hans, Rudiger; Mohammad Fotouhi, Ardakani. - In: KYBERNETES. - ISSN 0368-492X. - ELETTRONICO. - (2025), pp. 1-28. [10.1108/K-05-2024-1358]
B2B Sustainable Ecosystems as support the ‘three-legged stool’ in emerging countries: SMEs’ stakeholder relations in Ardakan (Iran)
Nevi Giulia
;
2025-01-01
Abstract
Purpose – In the context of triple-bottom-line dynamics, societal components grapple with multifacetedchallenges, necessitating changing behaviours within business-to-business (B2B) processes. This studyinvestigates how collaborative relations in B2B ecosystems can influence social, environmental and economicsustainability dynamics, exploring whether the former two positively impact economic results.Design/methodology/approach – Validating a conceptual framework via partial least squares (PLS) structuralequation modelling, a quantitative study on 262 Iranian SME stakeholders was conducted.Findings – The research underscores the paramount role of B2B relations, emphasizing the shift towardsinterconnected relations between society, institutions, end-users and businesses. The findings suggest that B2Bcollaborative efforts within a broader ecosystem addresssocial and environmental needs, thereby contributing totransforming the ecosystem’s business models. Innovatively, the research elicited that environmental and socialeffects have a positive mediating effect on economic results.Originality/value – By proposing a business-social-institutional model (B2SI) grounded in relational anddynamic capabilities, this study contributes to advancing both scientific understanding and business practices,pointing to the important role of social responsibility within B2B ecosystems.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.