Green Business Model: The Digitization of Sustainability

The academic-scientific debate has been heavily focused in recent years on the issue of sustainability: sustainability has captured the attention of the financial and social disciplines. However, since this is a new economic model, the attention of scholars and economic operators (managers, institutions, etc.) must necessarily pay particular attention to business production systems and to new ways of managing these business systems and new opportunities. relationships within supply chains. Sustainability encompasses themes that are increasingly transversal to business management, just think of skills, knowledge, management of change and complexity, networking and the possibility that the value generated is shared between new business configurations, business models and supply chains. The research work presents the first results of an ongoing study on green management with particular reference to the most relevant strategic decisions by manufacturing companies and the concomitant design by management of new governance systems and new structures or dashboards to evaluate the competitive performance of the company. The focus of the paper is mainly to highlight how new digital technologies, especially those implemented in operations, represent the ideal prerequisite for allowing manufacturing companies to formulate the most appropriate strategies to successfully attack current competitive contexts. Disruptive technological innovations generate new business models within companies, in the technological-production chains, and favour the redesign of business performance evaluation models and buyer–supplier relationships. An interpretative, qualitative approach, utilizing selected multi-case study interviews, is chosen because it helps to navigate and understand the complex issues that are associated with the data quality concept, and its relation to the factors involving managerial practices to implement new business model and to build facilities in modern relationships within supply chain.