The contribution aims at providing a reflection on the possibilities offered by the digital dimension in the enhancement of built heritage and inner areas, through an ongoing research. The research project Branding4Resilience (B4R) has been envisaged around the hypothesis that branding is not only a form of marketing, but can become a tool for a co-created regeneration through the synergy between communities, local actors and users/visitors; one of the outputs of the project is the creation of a collaborative platform, as it is described in this contribution.
Patrimonio interconnesso. Interconnected Heritage / Ferretti, Maddalena; Rigo, Caterina; Mengoni, Maura; Generosi, Andrea. - In: OFFICINA. - ISSN 2384-9029. - 38:(2022), pp. 66-69.
Patrimonio interconnesso. Interconnected Heritage
Maddalena Ferretti;Caterina Rigo;Maura Mengoni;Andrea Generosi
2022-01-01
Abstract
The contribution aims at providing a reflection on the possibilities offered by the digital dimension in the enhancement of built heritage and inner areas, through an ongoing research. The research project Branding4Resilience (B4R) has been envisaged around the hypothesis that branding is not only a form of marketing, but can become a tool for a co-created regeneration through the synergy between communities, local actors and users/visitors; one of the outputs of the project is the creation of a collaborative platform, as it is described in this contribution.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
