Exploitative Innovation and the Impact of Realized Absorptive Capability and Technology Orientation

This paper aims to identify the impact of Technology Orientation on the relationship of Realized Absorptive Capability and Exploitative Innovation. Using a sample of 194 firms located in Albania, we empirically test the mediating role of Technology Orientation. Nowadays, Innovation is not anymore a new phenomenon. In the literature a lot of studies have seen it with a close connection to technology. In some other study, in case of a dynamic environment, firms with realized absorptive capability are more predisposed to absorb technology and to be able to be update with it. Since technology is considered as an auxiliary tool to innovation, we considered it specifically for exploitative innovation which can increase even the efficiency of firms. The focus of this study is placed on knowledge-intensive sector in order to better capture the effect of these variables. The results demonstrate that the Technology Orientation has a full mediating role on this relationship. The Realized Absorptive Capability has not any impact on Exploitative Innovation in case of the lack of Technology Orientation.