Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies

Modern companies face a thought competitive environment. Trends such as industry 4.0 or the circular economy require enterprises to innovate continuously in order to remain competitive in the European and global scenario. In this scenario, companies need to develop an innovation and technology strategy and system, which support their business objectives and enable them to develop new products, services or processes to ensure longevity, growth and sustainability in the long term. This process is called intrapreneurship discovery and it is the starting point of this research. Intrapreneurship discovery is a system, comprised of a portfolio of flexible and coherent innovation and technology management approaches. This approach defines and customizes companies’ needs and challenges, through the brainstorming of ideas that generate strengths and weaknesses. The model used to achieve this objective are Visual Thinking Strategies (VTS’s) that have been actively tested in regional companies through practical application. After an empirical study, the context in which intrapreneurship discovery can be applied has been defined; basically manufacturing companies set up in Marche Region. Through a comparison of testing activity, the limits of VTS’s presented in literature were defined recreated a new one, based on a quantitative methodology rather than a qualitative methodology, more oriented to the redaction of a bankable project. The model was successfully tested in 4 different value chains and the methodology and results obtained against other VTS’s were compared. The research demonstrates that intrapreneurship discovery is crucial for innovation and more and more businesses are approaching this new paradigm to be competitive in global market.

Le compagnie moderne operano attraverso un ambiente competitivo. Trend quale l'industria 4.0 o l'economia circolare richiede alle imprese di innovarsi continuamente al fine di rimanere competitive nello scenario Europeo e globale. In questo scenario, le compagnie necessitano di sviluppare una strategia e sistema innovativo e tecnologico, che possa supportare il loro obiettivo di business e renderle capaci di sviluppare nuovi prodotti, servizi o processi che assicurino longevità, crescita e sostenibilità nel lungo termine.