Evaluating the tourist satisfaction in five famous Italian cities

Reasoning on the satisfaction of people visiting a country or a city is very important for at least two reasons. First, more satisfied persons are more likely to spend money. Second, if they are satisfied, there will be a higher chance that they want to come back. In this paper, we investigate the perception that foreign visitors have on five cities around Italy: Florence, Milan, Naples, Rome, and Venice, which are chosen as the main destinations for travelling in Italy. By applying the counting approach and the dominance curve, we compare the perceived tourists’ satisfaction and rank the cities in terms of better performance. Data comes from the annual sample Survey on International Tourism carried out by Bank of Italy for 2016. Our results could be used by policy-makers to monitor the multidimensional aspects of tourist satisfaction in Italy, as well as to evaluate the efficiency of a given policy.