The study develops its background from extant literature on business relationships, CRM and sustainability. The purpose of the paper is twofold. Firstly, the study aims to shed light on the role of CRM tools related to sustainable principles. The purpose is matched through a bibliometric analysis literature review to understand the linkage between these two phenomena, specifically understanding which are related topics, if there are authors from countries where the matters are more prevalent when it has been developed the aggregation of the topics, the most-cited journals and the most used keywords by scholars.

Exploring the links between CRM and Sustainability: a systematic bibliometric analysis

Sabatini Andrea;Cinti Alessandro
2022

Abstract

The study develops its background from extant literature on business relationships, CRM and sustainability. The purpose of the paper is twofold. Firstly, the study aims to shed light on the role of CRM tools related to sustainable principles. The purpose is matched through a bibliometric analysis literature review to understand the linkage between these two phenomena, specifically understanding which are related topics, if there are authors from countries where the matters are more prevalent when it has been developed the aggregation of the topics, the most-cited journals and the most used keywords by scholars.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11566/306668
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