Predictive AI data analytics technologies pose new challenges for retail management. Through the adoption of a qualitative methodology, the study shed light on opportunities and provides recomemendations related. The preliminary findings argue that AI data analytics enhances retail firms marketing decision-making and sales performance, where marketing and technologies are integrated. The study also highlights the emerging role of the software provider in the adoption of those technologies.
Artificial Intelligence, Data Analytics and Retail Management: opportunities and recommendations
Fraboni P. F. L.;Sabatini A.;Temperini V.;Properzi E.;Lasca W.;Scarponi D.
2021-01-01
Abstract
Predictive AI data analytics technologies pose new challenges for retail management. Through the adoption of a qualitative methodology, the study shed light on opportunities and provides recomemendations related. The preliminary findings argue that AI data analytics enhances retail firms marketing decision-making and sales performance, where marketing and technologies are integrated. The study also highlights the emerging role of the software provider in the adoption of those technologies.File in questo prodotto:
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