Predictive AI data analytics technologies pose new challenges for retail management. Through the adoption of a qualitative methodology, the study shed light on opportunities and provides recomemendations related. The preliminary findings argue that AI data analytics enhances retail firms marketing decision-making and sales performance, where marketing and technologies are integrated. The study also highlights the emerging role of the software provider in the adoption of those technologies.
Artificial Intelligence, Data Analytics and Retail Management: opportunities and recommendations / Fraboni, P. F. L.; Sabatini, A.; Temperini, V.; Properzi, E.; Lasca, W.; Scarponi, D.. - ELETTRONICO. - (2021), pp. 1-5. (Intervento presentato al convegno Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società. XVIII Convegno Annuale della Società Italiana Marketing tenutosi a Ancona - Facoltà di Economia Università Politecnica delle Marche nel 14-15 ottobre 2021).
Artificial Intelligence, Data Analytics and Retail Management: opportunities and recommendations
Fraboni P. F. L.;Sabatini A.;Temperini V.;Properzi E.;Lasca W.;Scarponi D.
2021-01-01
Abstract
Predictive AI data analytics technologies pose new challenges for retail management. Through the adoption of a qualitative methodology, the study shed light on opportunities and provides recomemendations related. The preliminary findings argue that AI data analytics enhances retail firms marketing decision-making and sales performance, where marketing and technologies are integrated. The study also highlights the emerging role of the software provider in the adoption of those technologies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
