Digitization and Design of Archaeological Heritage: An Interdisciplinary Research Approach to Flaminia Cultural District

Archaeological heritage needs new paradigms and methods to become a stimulus to territorial enhancement and development. Besides, digitization strategies in Cultural Heritage (CH) are proving to be useful tools for heritage democratization and the promotion of tourism, even if protocols for the use of digital cultural assets within design practices are still lacking. The chapter explores an innovative approach for the combination of digitization and design processes to foster archaeological heritage. The case study is the Cultural Evolved District (CED) along the Flaminia road in theMarche Region. Newapplications are being developed from already available digital data (Nextone project) to simulate a tourist experience through Virtual Reality (VR). The wider audience—reached through the VR experience—is interviewed to draw perceptionmaps and to enable new visual paradigms and (co-)design practices taking advantage of immersive experiences. Similar approaches allow to open the intangible digital heritage to several goals. This ultimately leads to more effective decision-making processes, as well as to shared integrated territorial visions, in line with a trans-disciplinary approach to heritage and territories.