The present work introduces an emotional tracking system to monitor Shopping Experience at different touchpoints in a store, based on the elaboration of the information extracted from biometric data and facial expressions. Preliminary tests suggest that the proposed system can be effectively used in a retail context.

An emotion recognition system for monitoring shopping experience

Ceccacci, S.;Generosi, A.;Giraldi, L.;Mengoni, M.
2018-01-01

Abstract

The present work introduces an emotional tracking system to monitor Shopping Experience at different touchpoints in a store, based on the elaboration of the information extracted from biometric data and facial expressions. Preliminary tests suggest that the proposed system can be effectively used in a retail context.
9781450363907
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11566/264465
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