In the recent years, the creation of a good Customer Experience has become one of means to help companies in competing in the arena of retail. This have led to a focus shift from product design to the customer services' design and customer marketing with the aim to elicit a unique experience able to improve customer satisfaction, influence customer's decision-making and foster repurchasing. In this context, the present paper investigates the close interplay between Customer Experience and User Experience and describes an experiment to give evidence of the effects of the customer journey on the user experience. It discusses the necessity of considering the whole Customer Experience in product/service design and proposes a new holistic approach centred on CX to support the design of all elements characterising the company's offering.

From customer experience to product design: Reasons to introduce a holistic design approach / Ceccacci, S.; Giraldi, L.; Mengoni, M.. - ELETTRONICO. - 4:(2017), pp. 463-472. (Intervento presentato al convegno INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN tenutosi a Vancouver nel 21-25 August).

From customer experience to product design: Reasons to introduce a holistic design approach

ceccacci s.;giraldi l.;mengoni m.
2017-01-01

Abstract

In the recent years, the creation of a good Customer Experience has become one of means to help companies in competing in the arena of retail. This have led to a focus shift from product design to the customer services' design and customer marketing with the aim to elicit a unique experience able to improve customer satisfaction, influence customer's decision-making and foster repurchasing. In this context, the present paper investigates the close interplay between Customer Experience and User Experience and describes an experiment to give evidence of the effects of the customer journey on the user experience. It discusses the necessity of considering the whole Customer Experience in product/service design and proposes a new holistic approach centred on CX to support the design of all elements characterising the company's offering.
2017
DESIGN METHODS AND TOOLS
978-1-904670-92-6
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11566/264462
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 5
  • ???jsp.display-item.citation.isi??? 4
social impact