The aim of the chapter is to answer a critical question: how do we identify an opinion leader portrait in agriculture (specifically in a cooperative)? A key point of concern is the profile of these people in terms of the leading features and some other characteristics which will help policy makers and local stakeholders to identify and use them in the agricultural extension work. In order to achieve the above-mentioned aim a field - case study - research was carried out in a typical Greek agricultural cooperative.
Looking for “the one”: who is the “real” opinion leader in an agricultural cooperative? / Tsimitri, Paraskevi; Michailidis, Anastasios; Partalidou, Maria; Belletti, Matteo; Loizou, Efstratios. - STAMPA. - (2017), pp. 19-34.
Looking for “the one”: who is the “real” opinion leader in an agricultural cooperative?
BELLETTI, MATTEO
;
2017-01-01
Abstract
The aim of the chapter is to answer a critical question: how do we identify an opinion leader portrait in agriculture (specifically in a cooperative)? A key point of concern is the profile of these people in terms of the leading features and some other characteristics which will help policy makers and local stakeholders to identify and use them in the agricultural extension work. In order to achieve the above-mentioned aim a field - case study - research was carried out in a typical Greek agricultural cooperative.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
