The implementation of agri-environmental measures at large scale: an example from central Italy

Agri-environmental measures effectiveness depends both on scale of implementation and stakeholders level of acceptance. The more suitable measures are those conceived directly from stakeholders living ad acting in a specific territory. Marche Region Rural Development Plan 2007-2013 enabled Agri-environmental agreements involving groups of different stakeholders (farmers, managers, farmers unions, etc.) by participatory processes. In 2010 an Agri-environmental agreement in Marche region was activated successfully by approximately 100 farms. The agreement succeed in the implementation of a technique claimed by local stakeholder that avoided scale mismatch. On the basis of 14 semi-structured interviews to the involved stakeholders we did a stakeholder and a cluster analysis obtaining 629 sentences. We adopted the SLIM diagnostic framework model as theoretical framework and analysed the clusters according to its variables. Based on Agri-environmental agreement experience and taking into account the results highlighted by SLIM diagnostic framework we propose guidelines for landscape-scale Agri-environmental measure definition.