The paper investigates the why and the how of measuring intangibles in each phase of the development of an alliance, underlining the quantity and the quality of the information needed by the partners' and the JV's management to act adequately.
The why and the how of measuring intangibles in joint-ventures / Chiucchi, MARIA SERENA; Giuliani, Marco. - In: IR TOP. - ISSN 2038-1441. - STAMPA. - 7:1 (gennaio-marzo)(2008), pp. 17-26.
The why and the how of measuring intangibles in joint-ventures
CHIUCCHI, MARIA SERENA
;GIULIANI, MARCO
2008-01-01
Abstract
The paper investigates the why and the how of measuring intangibles in each phase of the development of an alliance, underlining the quantity and the quality of the information needed by the partners' and the JV's management to act adequately.File in questo prodotto:
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