Sfoglia per Autore
How do web-based technologies enable the innovation of traditional businesses? Investigating the role of e-Commerce and product customization strategies in the Italian fashion industry
2017-01-01 Ancillai, Chiara; Pascucci, Federica
Social media in B2B sales: a systematic literature review
2018-01-01 Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; Pascucci, Federica
Exploring antecedents of social media usage in B2B: a systematic review
2018-01-01 Pascucci, Federica; Ancillai, Chiara; Cardinali, Silvio
Il content marketing nei nuovi modelli di comunicazione digitale
2019-01-01 Bartoloni, Sara; Marinelli, Luca; Ancillai, Chiara
Social media marketing e customer engagement
2019-01-01 Bartoloni, Sara; Ancillai, Chiara
La digital transformation
2019-01-01 Pascucci, F.; Bartoloni, S.; Marinelli, L.; Ancillai, C.
Visibilità online e Search Engine Marketing
2019-01-01 Ancillai, C.; Pascucci, F.
Strategie e modelli di business nel contesto business-to-business: il valore come concetto chiave
2019-01-01 Ancillai, Chiara; Gregori, Gian Luca; Sabatini, Andrea
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
2019-01-01 Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; Pascucci, Federica
Are SMEs cutting corners on social media marketing? An exploratory study in the Italian context
2019-01-01 Bartoloni, S.; Ancillai, C.; Pascucci, F.; Gregori, G. L.
Social selling: Towards a Conceptualization in B2B Markets
2019-03-15 Ancillai, Chiara
Sales-marketing integration: primi risultati di un’indagine esplorativa sul ruolo della strategia di digital content marketing
2020-01-01 Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica
Bridging the gap between sales and marketing: The role of digital content marketing strategy
2020-01-01 Monti, Elisabetta; Ancillai, Chiara; Pascucci, Federica
Industry 5.0 and Business model innovation in SMEs: an explorative study on the Role of Competence Centers in Italy
2021-01-01 Ietto, Beatrice; Ancillai, Chiara; Sabatini, Andrea; Gregori, Gian Luca; Carayannis, Elias George
Social media marketing from the firm’s perspective: a systematic literature review
2021-01-01 Ancillai, Chiara; Bartoloni, Sara
3D technology-based servitization: an explorative study of business model innovation
2021-01-01 Ancillai, Chiara; Pascucci, Federica
Le vendite nei moderni contesti business-to-business. Il social selling tra sfide e opportunità
2022-01-01 Ancillai, Chiara
Digital-Driven Business Model Innovation: The Role of Data in Changing Companies’ Value Logic
2022-01-01 Ancillai, Chiara; Marinelli, Luca; Pascucci, Federica
Twenty years of social media marketing: A systematic review, integrative framework, and future research agenda
2023-01-01 Bartoloni, Sara; Ancillai, Chiara
Digital servitization as Business Model Innovation: an explorative study on the role of absorptive capacity
2023-01-01 Ancillai, Chiara; Pascucci, Federica
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile